Being the parent of an online child is difficult.

Crisp Thinking’s NetModerator Ensures Safe Live Chat in Virtual Worlds

BEAVERTON, OR—July 28, 2008—

Crisp Thinking®, the online child protection specialist, announced its new NetModerator™ product today for virtual worlds and social communities. NetModerator rapidly identifies inappropriate content and can prevent it from ever making it into the online community. NetModerator also notifies moderators when more dangerous activities occur such as the release of personal information; bullying or a sexual grooming relationship is developing. With the ability to monitor thousands of interactions simultaneously, NetModerator provides moderators with increased protective options that highlight inappropriate activity through content and relationship analysis tools As a result the moderator can focus on the most important issues that are automatically prioritized for them with NetModerator. The use of NetModerator allows Crisp Thinking’s customer to focus on building an engaging world with less time worrying about how to manage black and white lists or deviant users.

Andrew Lintell, Chief Executive of Crisp Thinking, said: “NetModerator finally makes safe live-chat a reality and removes tremendous pressure off of site moderators and developers. NetModerator allows our customers to focus on driving value to the bottom line of the business by minimizing time and money spent trying to keep up with the changing world of online safety. Virtual communities can now leverage Crisp Thinking’s expertise in online safety and protection through NetModerator”.

In the virtual world, social networking and MMOG communities, it is an enormous challenge to provide a safe environment for millions of people. By assessing and ranking risk, the system alerts moderators whenever the threat level rises and individuals may be in danger. In urgent cases, moderators can be alerted in real-time and virtual communities can put an immediate block on individual accounts.

NetModerator is integrated in the new FusionFall game that will be introduced by the Cartoon Network later this year. “With Crisp Thinking’s expertise and substantial safety features we believe we are delivering an experience kids have come to enjoy online, while providing parents a very safe environment they rightfully demand.” Paul Condolora, SVP, Young Adults and Kids Media Group, Turner Broadcasting Inc.

Crisp Thinking’s NetModerator is delivered as a managed service that can be integrated with existing CRM technologies or used as a standalone tool. NetModerator customers can also display the “Crisp Certified” star badge on their website indicating to parents that their children are protected with industry leading technology.

About Crisp Thinking:

With offices in Leeds, West Yorkshire, UK and Beaverton, Oregon; Crisp Thinking offers a range of child protection solutions for Virtual Worlds/Social Networks, home Internet users and Internet Service Providers. Crisp Thinking has responsible and specialist knowledge of the issues surrounding online child safety which address the increasingly complex tactics of abusers and bullies. For more information, please visit us online at www.crispthinking.com or our new acquisition, IMSafer at www.imsafer.com.

Media Contact:

Crisp Thinking US
Jimme’ Peters
503.816.0500
jimme@24-7consulting.com

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